Get more customers! Request your Free SEO Audit now.

I want my audit!
Let's talk
Let's talk
logotype
Obtenez votre audit Gratuit

Tag: Search Engine Optimization

Mastering Search Engine Marketing-_SEM__-How to Boost Your Online Visibility and Drive Traffic
MarketingSearch Engine Optimization
15 November 2024by Émilien

Mastering SEM: How to Boost Your Online Visibility and Drive Traffic

Boosting online visibility and attracting targeted traffic can feel like a daunting challenge. But with Search Engine Marketing (SEM), businesses of all sizes can effectively elevate their presence on search engines, ensuring their website appears before the right audience at the right time.

But how do you get started with SEM? What are the fundamentals you need to know? Join us on this journey as we delve into the world of SEM, uncover the best practices, and share actionable tips to help you dominate the search engine results.

Whether you’re a beginner or an experienced marketer, this guide will provide you with the knowledge and insights necessary to elevate your online visibility and drive more traffic to your website. Get ready to take your online presence to new heights with the power of SEM.

In this article is a comprehensive guide to mastering SEM, explaining the fundamentals, best practices, and practical tips to help you make the most of this powerful digital strategy. Whether you’re new to SEM or an experienced marketer, this guide will equip you with the knowledge to drive more traffic and grow your business.

What is Search Engine Marketing (SEM) and Why is it Essential?

Definition and Components of SEM

Search Engine Marketing (SEM) involves a combination of paid advertisements and organic search optimization strategies that improve a website’s visibility on search engine results pages (SERPs). SEM works by targeting keywords that potential customers are likely to search for and placing relevant ads or search-optimized content in front of them.

The two main components of SEM are:

  1. Paid Search Advertising: Also known as pay-per-click (PPC) advertising, paid search ads allow businesses to bid on keywords and pay when users click on their ads. These ads typically appear at the top or bottom of SERPs and are marked as “Ad.”

Paid Advertising-Mastering Search Engine Marketing-_SEM__-How-to-Boost-Your-Online-Visibility

2.  Search Engine Optimization (SEO): SEO involves optimizing your website’s content, structure, and technical elements to rank higher in organic (non-paid) search results.

Why SEM Matters for Modern Businesses

In a digital-first world, search engines are the primary source of information for consumers. 93% of online experiences begin with a search engine (Internet Live Stats), and over 75% of users never scroll past the first page of results (HubSpot). This means that for businesses, visibility on SERPs isn’t optional—it’s essential.

By utilizing SEM, businesses can target specific demographics and interests, ensuring their content reaches the right audience. Moreover, SEM is highly measurable, allowing companies to track key metrics such as clicks, conversions, and return on investment (ROI) through analytics tools.

Key Differences Between SEO and SEM

While SEO and SEM are often used interchangeably, they represent distinct approaches:

  • SEO (Search Engine Optimization): Focuses on organic search ranking through optimizing content, structure, and links without paying for ads. SEO strategies, such as keyword optimization and link building, require time and consistency but offer sustainable, long-term results.
  • SEM (Search Engine Marketing): SEM is broader and includes paid strategies like PPC ads, which appear immediately on search engines once set up. SEM is a fast way to get your site in front of users actively searching for your services or products.

Example: Consider an online pet store. For SEO, the store might optimize its content with keywords like “organic dog food” or “best pet grooming products,” aiming to rank organically for these terms over time. With SEM, the store could run PPC ads for these keywords, appearing at the top of search results instantly and gaining immediate clicks.

Why a Combined Approach (SEO and SEM) Works Best

While SEM provides immediate visibility, SEO builds a sustainable foundation. Using both allows businesses to achieve both short-term gains and long-term growth. This combination is particularly powerful during product launches, seasonal sales, or when promoting new services.

The Benefits of SEM for Businesses

SEM offers businesses several unique advantages, each contributing to their growth in different ways.

  1. Enhanced Visibility and Reach
    SEM allows businesses to appear at the top of search results, increasing visibility and attracting high-intent users. Google processes over 8.5 billion searches daily (Statista), and SEM helps capture some of that immense traffic by placing your ads where users are most likely to see them.
  2. Targeted Reach
    SEM platforms like Google Ads allow advertisers to narrow their audience based on location, demographics, interests, and even browsing behavior. This precise targeting ensures that budgets are spent effectively and ads are seen by those most likely to engage with the content.
  3. Measurable and Trackable Results
    SEM offers robust analytics, enabling businesses to track click-through rates (CTR), conversion rates, and customer demographics. With tools like Google Analytics and Google Ads, companies can monitor campaign success, make data-driven decisions, and adjust strategies as needed.
  4. Cost Control
    SEM provides businesses with flexible budget options, allowing them to set daily, monthly, or campaign-specific budgets. Advertisers only pay when someone clicks on their ads (PPC model), ensuring efficient use of funds.
  5. Competitive Edge
    With SEM, smaller businesses can compete with larger brands by targeting specific keywords and creating ads that meet user needs effectively. SEM evens the playing field, allowing smaller businesses to reach a larger audience without the need for an extensive organic presence.

Building a Successful SEM Campaign: Essential Components

To create an effective SEM campaign, several key components must work together seamlessly.

1. Keyword Research and Selection

Keywords are the foundation of any SEM strategy. Keyword research identifies the terms potential customers are searching for in relation to your products or services.

  • Example: A local bakery in Montreal might target keywords like “best bakery Montreal,” “fresh pastries near me,” or “custom cakes Montreal.”
  • Tools: Google Keyword Planner, SEMrush, and Ahrefs provide valuable insights into search volume, competition, and cost-per-click (CPC) estimates.

Long-tail keywords (e.g., “affordable gluten-free bakery in Montreal”) are often easier to rank for and attract highly targeted traffic.

2. Crafting Compelling Ad Copy

Ad copy is crucial for capturing users’ attention. An effective ad should include:

  • Headline: Include a primary keyword and clearly communicate a benefit.
  • Description: Highlight unique features, promotions, or calls to action (CTAs).

Example of Effective Ad Copy:

  • Headline: “Order Fresh Pastries from Montreal’s Top Bakery”
  • Description: “Baked daily with local ingredients. Free delivery on orders over $20. Order now!”

Testing different versions (A/B testing) allows businesses to optimize ad copy based on user response, increasing CTR.

3. Budget and Bidding Strategies

Setting a realistic budget and effective bidding strategy is essential. Options include:

  • Manual Bidding: Gives you complete control over bids for individual keywords.
  • Automated Bidding: Uses machine learning to adjust bids based on likelihood of conversion.
  • Enhanced CPC (ECPC): Allows flexibility while ensuring that the budget focuses on high-performing keywords.

Tip: Start with a modest budget, then gradually increase it based on performance. Adjust bids for high-converting keywords and lower bids for terms that don’t generate results.

Enhanced cost-per-click (ECPC) is a hybrid approach that combines manual and automated bidding. In this strategy, businesses set a maximum bid while allowing the platform to adjust bids based on conversion likelihood. This approach helps optimize spending while still providing some level of manual control.

Regardless of the bidding strategy chosen, continuous monitoring and adjustment are essential to stay competitive in the dynamic landscape of SEM. By implementing effective bidding strategies, businesses can enhance their ad visibility while maximizing budget efficiency.

4. Landing Page Optimization

An SEM ad is only as effective as the landing page it directs users to. A well-optimized landing page should be:

  • Relevant: Reflect the ad’s message and provide what users are looking for.
  • Fast: With 53% of users leaving a page if it takes more than 3 seconds to load, speed is crucial (Google).
  • Clear: Include a CTA, such as “Sign Up Now” or “Learn More,” guiding users toward desired actions.

Tracking SEM Success: Key Metrics to Measure Performance

Tracking and measuring the success of an SEM campaign is vital for understanding its effectiveness and optimizing future efforts. Key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) provide valuable insights into how well the campaign is performing.

CTR measures the percentage of users who click on an ad after seeing it, while conversion rate indicates the percentage of those clicks that lead to desired actions, such as purchases or sign-ups. Monitoring these metrics helps businesses identify areas for improvement and adjust their strategies accordingly.

Monitoring and adjusting your SEM campaign is essential for sustained success. Key performance indicators (KPIs) include:

  • Click-Through Rate (CTR): Measures the percentage of users who click on an ad. A high CTR indicates that the ad is relevant and engaging.
  • Conversion Rate: Tracks how many clicks lead to a desired action, like a sale or form submission.
  • Cost per Acquisition (CPA): Shows how much each conversion costs, helping assess ROI.

Using Google Ads and Google Analytics, businesses can see user behavior, measure ad effectiveness, and adjust for better results. 

Regular reporting and analysis are necessary to assess the overall performance of an SEM campaign. Establishing a routine for reviewing the data—whether weekly, monthly, or quarterly—can help identify trends and shifts in user behavior.

This proactive approach allows businesses to adapt their strategies, ensuring that their SEM efforts remain effective in a constantly evolving digital landscape. By focusing on tracking and measuring success, businesses can refine their SEM strategies to drive better traffic and improve conversion rates.

Tools and Resources for Mastering Search Engine Marketing

To succeed in SEM, businesses can leverage several valuable tools:

  1. Google Keyword Planner: Ideal for researching keywords and understanding search demand.
  2. Google Ads: The go-to platform for setting up, managing, and optimizing PPC campaigns.
  3. Google Analytics: Essential for tracking visitor behavior on your site and gauging the effectiveness of your campaigns.
  4. Additional Resources: Sites like Moz, HubSpot, and SEMrush offer guides, online courses, and updates on the latest SEM practices.

Staying current on SEM strategies and using these resources enhances campaign effectiveness.

Conclusion: The Power of SEM in Today’s Digital Landscape

In today’s highly competitive online environment, SEM is a powerful tool for increasing visibility, driving targeted traffic, and converting visitors into customers. By understanding and applying SEM principles—keyword research, ad creation, budget management, and tracking—businesses can significantly boost their online presence.

Integrating SEO with SEM allows businesses to capture both immediate and long-term benefits, achieving a balanced digital marketing approach. While SEO builds organic traffic over time, SEM provides the immediacy that many businesses need to see quick results.

By investing in SEM, businesses can effectively reach their audience at the precise moment they’re searching, capturing high-intent traffic, and meeting critical business goals. Whether you’re just starting or looking to refine your approach, SEM is a proven method to enhance online visibility, engage new customers, and drive success.

Read More
Dark-Patterns-_-Les-Tactiques-de-Manipulation-à-Éviter-min
websiteMarketing
5 November 2024by webplify.ca

Dark Patterns: Manipulative Tactics to Avoid

In the digital world, user experience (UX) is essential to establishing a relationship of trust with visitors. Yet some design techniques, known as dark patterns, use subtle strategies to push users to make decisions they wouldn’t have made spontaneously. While they can sometimes deliver quick results, these tactics often damage a company’s reputation in the long term.

In this article, we explore what dark patterns are, give concrete examples and explain why it’s crucial to avoid them to maintain a relationship of trust with your users.

Table of content

What is the Dark Patterns?

The term dark patterns refers to intentionally deceptive design techniques that manipulate users into performing actions against their will. These techniques are often invisible at first glance, as they are hidden in navigation options, payment pages or subscription forms.

Dark patterns can include hidden fees, complicated options to cancel or guilt-inducing messages urging users to accept an offer. While these methods may temporarily boost conversion rates, they end up frustrating users, damaging brand reputation and reducing loyalty.

The main types of Dark Patterns

Here are the most common types of dark patterns, with concrete examples to illustrate how they work: 

1. Hidden costs

Hidden costs are added at the final stages of a purchase, often just before payment, surprising the user with extra charges such as processing fees, shipping costs, or even additional service options.

Example: On some travel booking sites, the price seems attractive at first, but at the final payment stage, insurance or service fees are automatically added. The user is faced with a much higher amount than expected.

Why this is problematic: These last-minute additions create a sense of betrayal in the user, who may feel manipulated. This can lead the customer to abandon their shopping cart or, worse still, never return to the site.

2. Shame confirmation

The principle of shame confirmation is based on guilt-inducing messages that urge the user to accept an offer to avoid feeling bad. For example, if the user wishes to decline an offer, the button for declining the offer could display a sentence like “No, I’d rather miss this once-in-a-lifetime opportunity”.

Example: You’ve probably already seen a pop-up window offering you a discount with two options: “Yes, I want to save money” or “No, I don’t like saving money”. This wording seeks to influence the user by making them feel guilty.

Here’s a more visual example of design using the “Confirmation of Shame” principle: if the user doesn’t want to subscribe, he/she should click on “NO THANKS, I PREFER TO PAY THE FULL PRICE”.

Dark Patterns - Ecommerce - Le Bait and Switch typique qui se décline sous de nombreuses formes

Why it’s problematic: This technique manipulates users by exploiting their need for validation. In the long term, this feeling of pressure harms the company’s image, which risks being perceived as aggressive and intrusive.

3. Cockroach traps

A roach trap is a situation where it’s very easy to sign up or subscribe to a service, but extremely difficult to unsubscribe. Users may be faced with multiple steps, complex forms or confirmation pages to cancel their subscription.

Example: Some subscriptions to streaming services or software require a phone call to cancel, despite simplified online registration. Others require contact with customer support, making the cancellation process deliberately complicated.

Why this is problematic: This type of dark pattern erodes trust and annoys users, who feel trapped in a service. Once released from these subscriptions, they are unlikely to return or recommend the service.

4. Hidden ads

Hidden ads take the form of content or features, so that the user clicks without realizing that he or she is interacting with an ad.

Example: Some sites use images or buttons that look like features or parts of the main content, but redirect to advertising pages or sponsored products.

Dark Patterns - exemple dark pattern publicité mobile

Why it’s problematic: This dark pattern reduces transparency and the user’s sense of control, as they may find themselves redirected to unwanted pages. This undermines the site’s credibility and can lead to a loss of trust.

5. Manipulating emotions through urgency or scarcity

Creating a sense of scarcity or urgency is a very common, and sometimes legitimate, marketing technique. But some sites misuse it, displaying messages like “Only 1 room left!” or “Offer valid for 10 minutes!” when the offer remains active for a long time afterwards.

Example: On some e-commerce sites, you might see a message indicating that the product is almost sold out or that the sale is ending soon, even though the offer is still valid hours later.

Why this is problematic: By exaggerating urgency, sites manipulate users into believing they need to make an immediate decision, which can lead to impulse buying and regret.

6. Obstacle to price comparisons

Some sites complicate price comparisons by presenting options in an ambiguous way, or by concealing certain information. This makes it difficult for the user to compare offers and make an informed decision.

Example: When taking out a subscription, some companies do not clearly display the prices of the various options. The customer sometimes has to click several times or search through drop-down menus to find all the rates.

Why this is problematic: Preventing users from comparing prices limits their ability to make a rational choice. This practice creates confusion and can lead to frustration.

7. Hidden changes in settings

Sometimes, additional options, such as adding to a newsletter, are automatically selected without the user’s knowledge. This can happen during registration or when completing an order.

Example: When subscribing to a service, a box for “Receive promotional offers” is automatically ticked, and the user unintentionally subscribes to newsletters.

The Ryan Air example is particularly revealing: to refuse insurance, the user is obliged to select “don’t insure me” in the country drop-down list, where he is normally supposed to indicate his country of origin.

dark patterns exemple Ryan Air

Why it’s problematic: Forcing users to disable default options is a subtle manipulation that can irritate them, especially if they only discover the unwanted subscription after the fact.

Why Dark Patterns should be avoided

Dark patterns may deliver quick results in terms of clicks or conversions, but they pose a number of problems for businesses:

  1. Loss of User Confidence: Modern users are increasingly sensitive to deceptive practices. Once they discover manipulation, they lose trust in the brand and are unlikely to return.
  2. Bad reputation: Negative reviews spread rapidly online. Dark patterns can generate unfavorable comments and reviews that damage a company’s reputation.
  3. Legal consequences: In some regions, such as the European Union, dark pattern practices can lead to legal sanctions. Transparency and consumer protection laws are on the increase, aimed at protecting users.
  4. Impact on SEO and Ranking: Google takes user experience into account for SEO. High bounce rates or prematurely closed pages can signal poor UX and harm your site’s ranking.
  5. Compromised customer loyalty: If users feel they’ve been cheated, they’re less likely to return and become loyal customers, reducing the long-term value of the customer relationship.

How to replace Dark Patterns with Best Practices

  1. Transparency: Be clear about fees, options and subscriptions. Transparency builds user trust.
  2. Optimal User Experience: Simplify options, such as subscription cancellations, and design an intuitive and pleasant navigation process.
  3. Use Psychology Ethically: Create a sense of urgency or scarcity, but do it honestly. Don’t force users to make hasty decisions.
  4. Offer Customer Support: Make sure users can get answers easily. Effective customer service improves satisfaction and reduces frustration.

Conclusion

Dark patterns may seem effective for achieving quick results, but the risks far outweigh the long-term benefits. Opting for transparent, user-centered design practices is the best approach to building trust with your audience, retaining customers and strengthening your company’s reputation.

By avoiding dark patterns, you create an honest and respectful digital environment that attracts users ethically and generates sustainable growth.

Read More
seo_ethique_contre_seo_risque_8653
Search Engine Optimization
30 October 2024by Émilien

White Hat SEO vs Black Hat SEO! All you need to know.

There are two approaches to SEO: White Hat SEO and Black Hat SEO. Discover their impact:

  • White Hat SEO uses ethical methods for sustainable positioning
  • Black Hat SEO exploits algorithmic flaws for fast but risky results
  • Grey Hat SEO combines both approaches within a zone tolerated by Google
  • Algorithm evolution makes Black Hat techniques increasingly ineffective
  • A White Hat approach remains the best long-term strategy

Table of content

In the world of SEO, there are two opposing approaches: White Hat SEO and Black Hat SEO. As a specialist in the field for almost a decade, I’ve been able to observe the evolution of these practices and their impact on companies’ online visibility. Let’s dive into this interesting universe together to understand the issues and risks associated with each of these strategies.

White Hat SEO vs. Black Hat SEO: definitions and main differences

White Hat SEO refers to all SEO practices that are ethical and in line with Google’s recommendations. This approach aims to improve a website’s ranking in a sustainable way by focusing on content quality, user experience and technical optimizations.Black Hat SEO, on the other hand, involves manipulative techniques prohibited by Google. These methods seek to exploit loopholes in the algorithms to quickly achieve high rankings, often to the detriment of quality and user experience.The main differences between these two approaches are
  • Sustainability of results
  • the ethics of the practices employed
  • The risks involved
  • The time needed to achieve results
Over the course of my career, I’ve observed that sites opting for a White Hat strategy achieve more stable, long-lasting results, albeit at a slower pace. Black Hat techniques, on the other hand, can deliver rapid, but short-lived and risky results.Having also tested Black Hat SEO methods, the volumes of traffic generated by these methods can be very high. By using cloaking methods, content spinning (taking content in a foreign language and translating it into the local language targeted by the website) and combining it with keyword stuffing and multiple-tree link farming, within 2-3 months you can find yourself with traffic volumes in the 5-6 figure range, depending on your niche.If you’re a B2B or B2C company, Black Hat SEO is really not recommended to be implemented directly on your main website, methods can be implemented on website networks (PBN) that need to be refined along the tree structure in order to minimize the spam level of websites that will have direct (DoFollow) links to your website’s internal pages or homepage.To achieve high Google rankings in the long term, it’s crucial to use White Hat methods. These are part of a long-term strategy aimed at creating quality content and improving the user experience.

Black Hat SEO techniques: risks and consequences for your ranking

Black Hat SEO techniques are many and varied. Among the most common are :
  1. Keyword stuffing
  2. Cloaking (hiding content)
  3. Artificial links
  4. Duplicate content
  5. Satellite pages
  6. Hidden text
  7. Spamdexing
  8. Negative SEO
The risks of using these techniques are considerable. Google is constantly improving its algorithms to detect and penalize Black Hat practices. Penalties can range from a simple drop in ranking to total delisting of the site, with potentially disastrous economic consequences.I’ve witnessed many cases where companies have seen their traffic plummet overnight as a result of Black Hat techniques. Recovery can take months, even years, and often requires a complete overhaul of the SEO strategy.It’s vital to note that Google offers the possibility of reporting sites using Black Hat techniques via a spam form. This is part of the search engine’s commitment to maintaining the quality and relevance of the results it delivers to users.
Black Hat techniqueRiskImpact potential
CloakingHighDereferencing
Keyword stuffingMediumRanking penalty
Artificial linksHighLoss of domain trust
Avoid SEO mistakes and boost your online visibility, it’s vital to remain vigilant and favor White Hat techniques.White Hat SEO vs Dark Hat SEO : techniques, différences et risques pour le référencement

Grey Hat SEO: a grey area between ethics and effectiveness

Between White Hat and Black Hat SEO lies a gray area called Grey Hat SEO. This approach attempts to combine certain techniques from both methods while remaining within a zone relatively tolerated by Google.Grey Hat practices are often the result of a flexible interpretation of Google’s guidelines. For example, link obfuscation, although not recommended, is not explicitly forbidden and can be considered a Grey Hat technique. As an example, here’s a short, exhaustive list of Grey Hat SEO techniques:
1. PBN (Private Blog Networks)
  • Private blog networks involve creating or acquiring several websites and linking them to generate backlinks to a main site. While some operators do this naturally by managing multiple sites, setting up a PBN purely to manipulate SEO remains risky if the networks are discovered by Google.
2. Guest Blogging on a grand scale
  • Guest blogging is still an excellent way of obtaining backlinks, but too much frequency or the use of low-quality or irrelevant blogs can attract Google’s attention. In 2024, SEOs are opting for a more selective approach, choosing high-quality sites in large numbers, sometimes verging on Grey Hat practices.
3. Partial cloaking
  • Cloaking consists in showing one content to search engines and another to users. Light forms of cloaking, such as adjusting text elements to include more keywords while maintaining a visually pleasing interface for visitors, are used. Although this practice is not permitted by Google, some SEOs subtly adjust content to include keywords without it being noticeable to the average user.
4. Advanced use of structured data
  • Adding structured data is a White Hat technique, but some uses of rich snippets to achieve higher SERP rankings without the content actually being present (for example, adding product data to pages that have no products) becomes risky. This approach slightly deceives Google without going as far as Black Hat SEO.
5. Purchased and undeclared sponsored backlinks
  • Buying backlinks is clearly a Black Hat practice, but some SEOs buy sponsored articles by deliberately omitting the word “sponsored” or not setting the nofollow attribute. In 2024, Google’s algorithms are getting better at detecting these manipulations, but it’s still a common practice in Grey Hat SEO.
6. Subtle content spinning
  • Content spinning is the automatic rewriting of content to avoid duplicate content. In Grey Hat SEO, practitioners use subtle rephrasing techniques, aided by artificial intelligence, to produce articles that are unique but very close to the original content. This allows content to be generated at low cost, but there is a risk of detection if the changes are too limited.
7. Excessive Anchor Text Optimization
  • Using exact keywords in anchor text is common, but over-optimization quickly attracts Google’s attention. In 2024, Grey Hat SEOs are adjusting their anchors to include both keywords and more natural variants, in finer proportion.
8. Creating Doorway Pages
  • Satellite pages aim to attract users to a specific entry page and then redirect them to the main page. This method is used in Grey Hat SEO with a more subtle design to make satellite pages appear relevant and useful to users while directing them to key pages for conversion.
9. Link obfuscation
  • Link obfuscation consists in masking or hiding links on a web page so that they are invisible to Google’s robots, but still visible to users who will be on your website. The aim is to benefit from the link juice generated by users, without the robots being able to index them. This method allows you to direct PageRank towards specific pages you wish to promote.
Over the course of my career, I’ve observed that many SEO professionals adopt a Grey Hat approach, seeking to maximize results while minimizing risk. However, this strategy is not without danger, and requires constant monitoring of Google’s algorithmic evolutions.It’s vital to note that what is considered Grey Hat today may fall into the Black Hat category tomorrow. That’s why it’s vital to keep abreast of the latest SEO trends and constantly adapt your strategy.

The evolution of seo and future prospects

The history of SEO is marked by a constant evolution of Google’s algorithms to counter Black Hat techniques. In particular, the Panda and Penguin filters, introduced in 2011-2012, revolutionized the SEO landscape by severely penalizing manipulative practices.Today, artificial intelligence plays a growing role in assessing content quality and detecting fraudulent practices. This trend will only intensify in the years to come, making Black Hat techniques increasingly risky and ineffective.As a professional in the field, I can only advise you to adopt a White Hat approach to optimize your SEO in 2024 and beyond. Although this strategy requires more work and patience, it offers more stable and long-lasting results.To stay competitive, it’s essential to focus on creating quality content, improving the user experience and optimizing your site technically. These essential SEO tips will enable you to boost your traffic in a sustainable and ethical way.Ultimately, the choice between White Hat, Grey Hat and Black Hat SEO depends on your long-term vision and risk tolerance. On the other hand, in an ever-changing environment, prudence and ethics remain your best allies in building a solid, sustainable online presence.
Read More
optimisation_seo_2024_strategies_essentielles_2346
Search Engine Optimization
29 October 2024by Émilien

SEO in 2024: Essentials for boosting your visibility

Table of contents

In 2024, SEO (Search Engine Optimization) focuses on three major elements: user experience (UX), quality content and advanced strategies adapted to new technologies. With algorithms constantly evolving, it’s essential to keep abreast of best practices to improve your ranking in search results. This article will guide you through the key points for successful SEO this year, detailing each fundamental aspect and advanced strategies.

User Experience (UX): An Essential Pillar of SEO

User experience is now a top priority for Google, not least thanks to the Core Web Vitals. These indicators measure three essential aspects of UX: page loading speed, interactivity and visual stability.

Core Web Vitals

  1. LCP (Largest Contentful Paint): Measures the loading time of the largest visible element on the page. The goal is to have it load in less than 2.5 seconds.
  2. FID (First Input Delay): Evaluates the responsiveness of the page and the speed at which it responds to user interaction (must be less than 100 ms).
  3. CLS (Cumulative Layout Shift): Analyzes the visual stability of the page by measuring unexpected layout changes during loading.

Actions to Improve UX

  • Optimize images: Reduce their size and use modern formats such as WebP.
  • Use high-performance hosting: Make sure your hosting supports fast speeds.
  • Set up a cache: This reduces loading times for recurring visitors.
  • Simplify navigation: A clear architecture facilitates exploration and enhances the user experience.

These adjustments not only contribute to better SEO but also enhance your visitors’ experience, encouraging them to stay longer on your site.

Quality Content and Research Intent

Creating quality content is at the heart of SEO in 2024. To rank well, content must be relevant and aligned with users’ search intentions. Google assesses whether content answers users’ questions and provides them with real value.

How to Create Quality Content

  1. Analyze search intent: Identify what your users are looking for and the answers they expect.
  2. Write “pillar” content: Create central pages that bring together key information on a subject to organize your site around major themes.
  3. Use long-tail keywords: Target specific expressions that respond to precise queries.
  4. Optimize your title and meta-description tags: This encourages clicks and improves click-through rates.

By using these techniques, you optimize your chances of obtaining prime positions in the SERPs (search results pages). For example, in the healthcare sector, creating accurate, reliable content can attract “featured snippets”, increasing your site’s visibility.

A case in point: I recently worked with a client in the healthcare sector. By creating detailed, scientifically-validated content on specific topics, we were able to obtain several featured snippets in search results, considerably increasing the site’s visibility.

To optimize your content, you can rely on tools like Yoast SEO that facilitate on-page optimization. However, remember that these tools are guides, not absolute rules. Your expertise and understanding of the subject remain paramount.

SEO in 2024: essential techniques and strategies to optimize your online visibility

SEO in 2024: essential techniques and strategies to optimize your online visibility

Advanced SEO strategies for 2024

In addition to the basics, there are a number of advanced strategies to help you stand out in a highly competitive SEO landscape.

1. Optimization for Voice Search

With the rise of voice assistants, voice queries are on the increase. These searches are often formulated as questions or long sentences. To optimize your content for voice search :

  • Target common questions: Include questions in your content, such as“How do I choose an SEO agency?“.
  • Adopt a conversational tone: This is better suited to voice requests.

2. Using Structured Data (Schema.org)

Structured data enables Google to better understand your content and display rich snippets in search results. Using Schema.org markup can increase your visibility.

  • Apply product tagging: Display price and reviews directly in SERPs.
  • Use FAQ markup: Improves the appearance of your answers in searches.

3. Netlinking strategy

Backlinks remain a fundamental element of SEO. In 2024, focus on link quality:

  • Look for partnerships with high-authority sites in your field.
  • Avoid low-quality links: Backlinks must come from reliable and relevant sources.

Remember that SEO is an ongoing process. It is essential to boost your website’s SEO regularly by monitoring your performance and adjusting your strategy accordingly.

Mobile Optimization

Google now uses mobile-first indexing, which means that the mobile version of your site is the most important for ranking. Make sure your site offers an optimal mobile experience:

  • Use a responsive design: The site automatically adapts to different screen sizes.
  • Test your mobile site regularly with Google’s mobile-friendly test tool.

The Future of SEO: Trends to Watch

SEO is constantly evolving. Here are some major trends to watch out for in the years to come.

1. Artificial Intelligence and SEO

AI is increasingly used to optimize content and personalize search results. AI tools such as ChatGPT, Jasper and Gemini can help generate content ideas and improve relevance.

2. Visual Content and Short Videos

Visual content, including short videos, is gaining in popularity. Google’s algorithm increasingly takes into account engagement with videos, especially those integrated with platforms such as YouTube or TikTok.

3. Local referencing

Local SEO remains essential for companies with a physical presence. Optimize your listing Google My Business page and targeting geolocalized keywords will help you capture a local audience.

4. Core Web Vitals and User Experience

Core Web Vitals will remain a key element of Google’s ranking criteria. The emphasis is on speed, responsiveness and visual stability, which means that companies must invest in technical optimizations to improve these aspects.

Summary table of advanced strategies

StrategyPotential impactDifficulty of implementation
Optimization for voice searchHighMedium
Use of structured dataMedium to highMedium
Quality netlinkingVery highHigh
Mobile optimizationCrucialMedium to high

This table allows you to visualize advanced techniques and evaluate their potential for your SEO strategy.

SEO monitoring and adjustment

SEO is not a one-size-fits-all process; it requires constant adjustments to remain effective. Here’s how to monitor your SEO performance and continuously optimize:

  1. Use Google Analytics and Google Search Console: Track performance, identify top-performing pages and areas for improvement.
  2. Analyze user behavior: Evaluate bounce rates, time spent on each page and navigation paths.
  3. Perform regular audits: Examine speed, backlinks, Core Web Vitals, and content quality.

These regular analyses enable you to adapt your SEO strategy to algorithm changes and search trends.

Conclusion: Building a sustainable SEO strategy

SEO in 2024 requires a comprehensive and flexible approach. Key success factors include :

  • Optimized user experience with Core Web Vitals,
  • Quality content aligned with search intent,
  • Advanced strategies such as qualitative netlinking, voice search optimization and the use of structured data.

These practices will guarantee not only good positioning, but also lasting visibility for your site. By following these tips, you’re putting all the chances on your side to improve your SEO and attract qualified traffic.

SEO is a long-term investment that requires regular analysis and updating. By keeping abreast of developments and adjusting your strategy, you can maintain a solid and effective positioning in an ever-changing environment.

Read More
techniques_seo_pour_booster_visibilite_5639
Search Engine Optimization
30 August 2024by Émilien

These 12 essential SEO tips will boost your traffic (#6 has a little PLUS)

This article presents effective techniques for improving a website’s visibility on search engines.
Here are the key points to remember:

  • On-page optimization: quality content, hierarchical structure, optimized meta tags and URLs
  • Link strategy: internal linking and acquisition of quality backlinks
  • Technical aspects: responsive design, loading speed, HTTPS security
  • Performance monitoring: using tools such as Google Search Console and Analytics

As an SEO specialist with over 9 years’ experience, I’m delighted to share with you the most effective techniques for improving your visibility on search engines.
SEO is a constantly evolving field, and staying up-to-date is fundamental to maintaining a solid online presence.
In this article, we’ll explore the must-know SEO tips that will help you boost your ranking and attract more qualified traffic to your website.

The fundamentals of on-page optimization

On-page optimization is the cornerstone of a successful SEO strategy.
It involves improving the internal elements of your site to make it more attractive to search engines.
Here are the key points to consider:

1. Creating quality content: This is the lifeblood of SEO.
Your pages should contain at least 200 to 300 words of relevant, original text.
Don’t hesitate to go deeper into your subjects with long, detailed articles on your key themes.
I’ve often found that pages containing more than 1,000 words achieve better positions in search results.

2. Content structure: Make judicious use of title tags (H1, H2, H3, etc.) to prioritize your content.
This helps search engines understand how your information is organized.
Be sure to include your important keywords in these tags, especially in the H1.

3. Optimizing meta tags: Every page on your site should have a unique, descriptive title tag, including your main keywords.
As for the meta description, it should be attractive and call to action to encourage clicks from the results pages.

4. Optimized URLs: Create descriptive URLs including your keywords, separated by hyphens.
For example: www.votresite.com/categorie/mot-cle-principal.

By applying these techniques, you’ll lay the foundations for a well-optimized website for the search engines.
On the other hand, don’t forget that SEO goes far beyond these technical aspects. Optimizing your SEO in 2024 requires a holistic approach that takes many other factors into account.

Mesh and backlink strategies to boost your authority

Internal linking and obtaining quality backlinks are crucial to improving your authority in the eyes of search engines.
Here’s how to optimize them:

5. Internal linking: Create relevant links between your different pages.
This helps both users and search engine spiders to navigate your site more easily.
Good internal linking also distributes “link juice” between your pages, reinforcing their relative importance.

6. Acquire backlinks: Get quality links from authoritative sites in your field.
Quality trumps quantity.
A single link from a recognized site is worth more than dozens of links from unreliable sites.
Here are some strategies for acquiring quality backlinks:

  • Create exceptional content that others will naturally want to share
  • Take part in interviews or write guest articles for well-known blogs
  • Search for unrelated mentions of your brand and ask for a link to be added.
  • Propose infographics or original studies that other sites can cite
  • Buy backlinks on link-selling platforms

7. Anchor optimization: Use descriptive and varied link anchors.
Avoid generic anchors like “click here” in favor of more informative text that includes your keywords in a natural way.

Over the course of my career, I’ve seen the significant impact of a well-thought-out linking strategy.
One of my clients saw its organic traffic increase by 150% in six months thanks to a judicious combination of internal linking and the acquisition of quality backlinks.

It’s vital to note that abusive linking techniques can be considered SEO mistakes to be avoided at all costs.
Always stay within the limits of Google’s recommended best practices to avoid any penalties.

Effective SEO tips: 10 must-have techniques to boost your visibility on search engines

Technical optimization and user experience

The technical aspect of your website and the experience it offers users are increasingly important ranking factors.
Here are the key points to optimize:

8. Have a responsive design: Make sure your site adapts perfectly to all screen types, especially mobile devices.
Google now uses mobile-first indexing, which means that the mobile version of your site takes priority for ranking.

9. Optimize loading speed: A fast site improves the user experience and is favored by search engines.
Optimize your images, minimize your CSS and JavaScript files, and consider using a CDN to improve loading times.

10. Ensure data security: Use the HTTPS protocol to secure your site.
It’s not only a ranking factor, but also boosts user confidence.

11. Have a sound site structure: Create an XML sitemap file and submit it to Google Search Console.
Also set up an HTML sitemap to facilitate user navigation.

12. Optimize the user experience: offer clear, intuitive navigation.
Take care of your site’s design and layout to encourage visitors to stay longer and explore more pages.

Technical elementImpact on SEOImpact on UX
Responsive designHighHigh
Loading speedHighHigh
HTTPSMediumHigh
Site structureHighMedium

Technical optimization may seem complex, but it’s essential if you want to reach the top positions on Google.
Don’t hesitate to call in the professionals if you feel overwhelmed by these technical aspects.

SEO performance monitoring and analysis

To maintain and improve your search engine positioning, you need to regularly monitor and analyze your SEO performance.
Here are the essential tools and methods:

Google Search Console This free tool lets you monitor your site’s presence in Google search results.
Use it to :

  • Identify the queries for which your site appears
  • Check the indexing of your pages
  • Detect and correct technical errors
  • Submit your XML sitemap

Google Analytics Essential for analyzing your site’s traffic, this tool helps you understand :

  • Where your visitors come from
  • Which pages perform best
  • User behavior on your site
  • Conversion rates by traffic source

Positioning tracking tools: Use specialized tools to track the evolution of your positions on your target keywords.
This will enable you to quickly identify opportunities for improvement and measure the impact of your optimizations.

Analyze your competition: Regularly monitor your competitors’ SEO strategies.
Identify their strengths and weaknesses, and adjust your own strategy accordingly.

Over the course of my career, I’ve seen many companies neglect this crucial aspect of SEO. Yet regular monitoring and in-depth data analysis are essential to maintain and improve your online visibility over the long term.

Don’t forget that SEO is an ongoing process.
Search engine algorithms are constantly evolving, and it’s essential to keep up to date with the latest trends and best practices.
Train regularly, attend SEO conferences, and don’t hesitate to experiment with new techniques while staying within the framework of Google’s recommendations.

By applying these SEO tips and staying on top of developments in the field, you’ll be able to significantly improve your online visibility and attract qualified traffic to your website.
Remember that patience is key in SEO: results may take time to show up, but they are long-lasting when achieved ethically and in accordance with good practice.

Read More
secrets_pour_dominer_google_3037
Search Engine Optimization
10 August 2024by Émilien

The secrets to being #1 on Google! Pro Tips Tricks

The article explores strategies for achieving top position on Google:

  • Positioning: 80% of clicks are concentrated on the first three results.
  • Technical optimization: Fast loading speed, HTTPS security, clear structure.
  • HTML tags: Use of keywords in title, meta-description and alt image tags.
  • Relevant content: Consistent length, meeting search intentions.
  • Complementary strategies: SEA, Google Business Profile, ongoing verification with SEO tools.
  • NetLinking Strategies: Tools, Follow-up and Copywriting

For companies and SEO specialists, being first in Google results is the ultimate goal, as it is synonymous with visibility and quality organic traffic. Given the importance of Google searches – representing 93% of all searches in France – it’s vital to deploy the right strategies. Let’s take a look at the secrets and tricks to achieving this effectively.

The importance of good positioning on the serp in 2024

For a company to attract users, it needs to be positioned at the top of search results. 91% of user clicks are concentrated on the first page of Google. As a faithful observer of SERP(Search Engine Results Pages) evolution for over nine years, I’ve been able to observe the changing distribution of clicks. Here are a few eloquent figures:

  • 80% of clicks on the first page are monopolized by the first three results.
  • The click-through rate (CTR) of the first organic result reached 28.5%.
  • The CTR of the second result drops to 15.7%, that of the third to 11%, and then drops drastically.
  • On the second page, the CTR falls below 1%.

These statistics clearly demonstrate the need for good positioning on Google.

How do I get into first place on Google?

Reaching the first page of Google requires a holistic approach encompassing various aspects of SEO. Here are the main factors:

Site structure and technical quality

A technically optimized site is essential. Here are a few key elements:

  • Fast loading time: Users quickly abandon sites that take a long time to load.
  • Security (HTTPS): Google favors secure sites.
  • No broken links: Broken links disrupt navigation and harm SEO.
  • Good navigation structure: A clear architecture facilitates indexing by search engines.

Optimizing html tags

HTML tags such as title, meta-description and image tags (alt attributes) must incorporate relevant, catchy keywords. In this way, they play a crucial role in attracting and retaining the attention of search engines and users alike.

Keyword relevance

Use long-tail keywords, which are less competitive but highly targeted. This strategy enables you to capture a niche audience and improve your positioning.

Quality content

It’s essential to create high-quality, relevant content of consistent length (around 2,000 words), updated regularly. Your articles should address the following search queries:

  • Informative: Provide accurate, in-depth information.
  • Navigation: Facilitate access to other parts of the site.
  • Transactional: Encourage actions such as a purchase or registration.
  • Commercial: Promoting products or services.

Ranking first in Google results: secrets and tips for getting there

Ranking first in Google results: secrets and tips for getting there

Ranking first in Google results: secrets and tips for getting there

Obstacles to the click rate on the serp

As an experienced specialist, I’ve often come across particular obstacles which, if not managed correctly, can reduce click-through rates (CTR). Here are the main ones:

Enriched google results

Featured Snippets, Knowledge Panels and other Google Apps often take up valuable space at the top of search results. These eye-catching elements can reduce the CTR of organic results, even the first one.

Complementary visibility strategies

To maximize visibility, you need to do more than just SEO. Integrate other methods such as :

  • SEA (Search Engine Advertising): Use Google Ads for fast but expensive results.
  • Google Business Profile: Improve your local visibility by optimizing your business listing.
  • Customized ads based on location and current events.

Checking and monitoring referencing

Use powerful tools to monitor and adjust your strategy. Google Search Console, Semrush, Ahrefs and MyPoseo are among the best. Don’t underestimate the importance :

  • Sending sitemaps to Google to facilitate indexing.
  • Constant optimization of technical performance and content.

Setting up a NetLinking strategy

Implementing a NetLinking strategy is essential for improving your website’s SEO. By obtaining quality inbound links from relevant, authoritative sites, you increase your site’s credibility in the eyes of search engines. This translates into higher rankings in search results, increased organic traffic, and greater visibility for your brand online. NetLinking is therefore an indispensable lever for boosting your web presence and attracting more potential customers.

Creating quality content optimized for google

My experience allows me to stress the crucial importance of creating relevant, Google-optimized content. This means..:

Compliance with technical standards

Use hn tags correctly to structure content logically. Make sure URLs are clear and descriptive.

Web performance indicators

Improve indicators such as LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift) and FID (First Input Delay). These elements play a key role in good SEO.

For example, on a project for an e-commerce client, we reduced the LCP from 5 seconds to less than 2 seconds by compressing images and optimizing scripts. The result? A significant increase in ranking.

Remember to appear on the 1st page of Google

To optimize your online presence, keep these essential strategies in mind:

  1. Adapt your site to mobile devices with a responsive design.
  2. Ensure fast loading times and smooth navigation.
  3. Use tools to check and monitor your SEO performance.
  4. Create and optimize your Google Business Profile.
  5. Deploy Google Ads campaigns to improve your short-term visibility.

In short, reaching the top position on Google is within the reach of those who adopt a strategic and methodical approach. The combination of a technically flawless site, constant optimization and the creation of quality content will enable you to dominate the search results and maximize your online presence.

Read More
Création de site internet : conseils et astuces pour réussir votre projet en 2024
websiteTechnology
14 July 2024by Émilien

Don’t make these mistakes when creating a website in 2024!

Creating a website is essential for any business. Here are the key steps to success:
  • Template selection: Choose customizable templates from Wix, e-monsite, SiteW, Squarespace and Hostinger.
  • Planning: Define objectives, target audience and key features.
  • SEO optimization: Integrate relevant keywords and improve content quality.
  • Publication: Use marketing tools to promote your site (emailing, social networks).
Explore free trials to choose the best platform and maximize your online success. Website creation is a crucial step for any company wishing to optimize its online presence. Not only does it enable you to promote your products and services, it also reinforces your brand’s credibility and visibility. A number of tools and platforms have emerged to facilitate this process, without requiring any particular technical skills. In this text, we explore the best practices and tips for a successful website project in 2024.

Website templates designed to make you stand out from the crowd

When you set out to create your website, the choice of template is crucial. Well-designed templates can help you stand out from the competition and deliver an optimal user experience. Modern platforms such as Wix, e-monsite, SiteW, Squarespace and Hostinger offer a wide range of customizable templates. These templates meet the varied needs of users, whether they’re entrepreneurs, artists, bloggers or merchants. Wix stands out for its intuitive drag-and-drop interface and adaptable templates. In addition to standard templates, Wix offers features such as e-commerce, booking and blogging. 24-hour support ensures ongoing assistance, which is essential for beginners. e-monsite offers a variety of templates suitable for different activities, such as businesses, associations, online stores and bed & breakfasts. The intuitive administration space, integrated SEO tools and free hosting make it an attractive solution. SiteW targets small and medium-sized businesses with aesthetic, functional templates. The emphasis is on security, with hosting in France. Features include SEO and integration of third-party services, important for online visibility. Squarespace is renowned for its designer templates, well suited to creative projects. The all-in-one tool also facilitates e-commerce, blog and SEO management, delivering a consistent experience. Hostinger integrates artificial intelligence tools to support rapid website creation. Customizable templates and e-commerce features add undeniable value. With a free domain name included in annual plans, this platform is complete and accessible. It’s advisable to take the time to test different templates before making a final choice. Selecting the perfect template should match your brand identity and the expectations of your target audience.

How do I create a website?

Creating a website may seem a complex task, but by following a few simple steps, you can simplify the process and achieve professional results.

Planning your site

The first step is to plan your site. Determine your objectives, define your target audience, and list the features you need. Good planning includes :
  • Definition of main objectives (e-commerce, blog, showcase, etc.)
  • Identification of key pages (Home, About, Services, etc.)
  • Creating a clear, intuitive tree structure

Selecting and customizing templates

Once you’ve made your plans, choose a template to suit your project. All the platforms mentioned above offer limited customization options without the need for coding. Customize colors, fonts and images to reflect your brand. Add specific functionalities such as forms, galleries and call-to-action (CTA) buttons.

Seo optimization

Search engine optimization (SEO) is vital to ensuring that your site is easily found by your target audience. Here are a few SEO best practices:
  • Choosing relevant keywords and integrating them into titles, meta tags and content
  • Creating quality content that meets your audience’s expectations
  • Image optimization (size and alt tags) and use of internal and external links

Site publication and promotion

Once your site has been optimized, publish it. Use integrated marketing tools to promote your site:
  • Email marketing campaigns
  • Posts and advertising on social networks
  • AI-based advertising solutions
Website creation: tips and tricks for a successful project in 2024

Start your free trial and create your website now

Getting started on a website creation platform is more affordable than ever, thanks to free trials and free options. However, your website may not perform as well as one customized to your image and optimized for your market. We invite you to explore different platforms to find the right one for your project.

Free trials and free options

Most platforms offer a free trial period:
  • Wix: test the features with the free version
  • Squarespace: 14-day free trial
  • Hostinger: trial period includes AI tools
These trials will help you understand the interface and features before you commit yourself.

Additional plans and costs

In addition to free trials, paid plans are available for advanced features such as :
  • Remove ads
  • More storage and bandwidth
  • Advanced hosting services
PlatformFree trialPremium features
WixYesE-commerce, Reservation, 24h/24 Assistance
Squarespace14 daysDesigner templates, SEO tools
HostingerYesFree domain name, AI-generated content
To benefit from all the advanced features, compare plans to choose the one that best suits your specific needs.

Free website creation help

Assistance and educational resources are crucial to the successful creation of a website, especially for the uninitiated.

24/7 support

All the platforms mentioned offer 24/7 customer support. This includes:
  • Live chat
  • Email support
  • Free tutorials

Educational resources

To familiarize yourself with site creation tools and techniques, take advantage of the following resources:
  • Webinars
  • Help videos
  • Detailed guides
As a specialist in SEO and web design, I’ve often advised my clients to take advantage of these resources to optimize their learning and implementation. For example, some of them have succeeded in significantly increasing their traffic thanks to SEO tutorials. These free aids enable you to master the tool and gain independence.

Natural referencing on google

Finally, optimizing your site for search engines is essential to attracting quality traffic.

Integrated seo tools

Most website creation platforms integrate SEO tools. This allows you to work on :
  • Meta tags
  • URLs
  • Titles

Advanced seo techniques

In addition to the built-in tools, consider the following techniques to improve your site’s SEO:
  • In-depth keyword research
  • Creating quality content
  • Creating backlinks
By adopting these practices, you’ll increase your site’s visibility on Google and improve your page rankings. For any ambitious company, creating a website is an essential step. By choosing the right platforms and following proven strategies, you can launch a high-performance, visible site. Take the time to explore the different options, get trained and keep up to date with SEO practices. Online success requires constant effort, but the results are worth the effort. If you’d like to delegate the creation of your website and get professional, engaging and effective results, contact us by clicking here.
Read More
Pourquoi-Avoir-un-CDN-_Content-Delivery-Network_-pour-Son-Site-Web-Blog-WebPlify-Agence-Web-Simplifi
Search Engine OptimizationTechnology
5 July 2024by Émilien

Why use a CDN (Content Delivery Network) for your website?

Improve the speed and security of your website with a Content Delivery Network (CDN). Find out how this distributed server network can reduce latency, improve loading times, and protect your site against attacks.

Read More
6-Étapes-pour-Optimiser-votre-SEO-en-2024-Blog-WebPlify-Agence-Web-Simplifiée-Montréal-min
Search Engine OptimizationTechnology
1 July 2024by Émilien

6 Steps to Optimize Your SEO in 2024

Search engine optimization (SEO) has become a must for any company wishing to increase its online visibility. In 2024, SEO techniques continue to evolve, and it’s essential to stay up-to-date to maximize results. This article guides you through the key steps to optimizing your website,

Read More
#odefy_button_674f3cd771168 { color: rgba(0,84,212,1); }#odefy_button_674f3cd771168:hover { color: rgba(255,255,255,1); }#odefy_button_674f3cd771168 { border-color: rgba(0,84,212,1); background-color: rgba(255,255,255,1); }#odefy_button_674f3cd771168:hover { border-color: rgba(0,84,212,1); background-color: rgba(0,84,212,1); }
close menu icon

Leaving already?

Get Free our SEO Checklist of over 110 Key Points.

Worth 89$ Completely free of charge