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Frequently asked questions
What is a web-marketing agency?
A web-marketing agency helps companies promote themselves on the Internet and attract customers. It offers services such as creating attractive websites, redesigning websites to make them more effective, improving search engine visibility (SEO/SEA), managing social networks, and setting up online advertising. Basically, it uses all the digital tricks and tools to make your business more visible and successful online.
How much will a website cost in 2024?
The cost of creating a website in 2024 varies considerably depending on many factors, including the complexity of the site, the functionality required, the level of website optimization, and the choice between using a website builder, hiring a freelancer or using a web agency.
Website builders:
- Wix, Squarespace, GoDaddy, Shopify: Basic plans start at around $3 to $40 per month. For advanced features, costs can reach $259 per month. These platforms offer all-in-one solutions, including hosting and security (wix.com) (Startups.co.uk).
Freelance:
- Hiring a freelance web developer can cost between $50 and $100 an hour. The total cost will depend on the number of hours required to develop the site, which can vary according to the complexity of the project. A simple website can cost a few hundred dollars, while a more complex site can cost several thousand dollars. (WebFX).
Web agencies:
- Web agencies often offer comprehensive services with monthly costs ranging from $119 to $900. They can also offer personalized services and tailor-made solutions, with overall costs for website creation ranging from $1,000 to $150,000, depending on the specific needs of the project. (WebFX) (SpdLoad).
Additional costs:
- Domain name: $10 to $50 per year.
- Web hosting: $2 to $500 per month.
- SSL certificate: $0 to $850 per year.
- Site maintenance: $400 to $60,000 per year, including CMS updates, SEO, and backups (Shopify) (Startups.co.uk).
Costs can vary widely depending on the complexity and specific features of each project. For a basic website using a site builder, costs can be quite low, while complex sites requiring advanced functionality and custom design will be much more expensive.
If you’d like a free, no-obligation, personalized quote for your website, click here.
How do I create a professional website?
Creating a professional website can seem daunting, but with the right steps, it becomes much more manageable. Here’s a simplified guide to help you get started:
1. Define your objective and target audience
- Site purpose: Determine whether your site is intended to sell products, provide information or promote a service. Depending on the purpose of your website, the structure, technical features (type of hosting, CDN or no CDN, content, performance, security, CMS, etc.) and functionalities will differ.
- Target audience: It’s important to understand who your website is aimed at (potential visitors), so you need to tailor your content to meet their needs.
2. Choosing a domain name and hosting provider
- Domain name: When choosing a domain name for your website, we recommend that you choose a domain name that is easy to remember, relevant to your business and includes a distinctive or local term to facilitate local positioning of your website (e.g.: “I’m a local”, “I’m a local”, “I’m a local”, etc.). www.aaa-electricien-montreal.com).
- Web hosting: Choosing a web host can give you a headache with all the solutions available to you. At WebPlify, we recommend that you choose your hosting provider according to your specific needs. Here’s a short list of web hosts we recommend in Canada, or find out more about our tips for choosing your web host by clicking here:
3. Select a website creation platform
- CMS (Content Management System): Today, in 90% of cases of website creation or redesign, a CMS will be perfect for your website. Platforms like WordPress or Shopify (N.B. If your website is an online store and doesn’t require overly complex functionalities) will be perfect for their ease of use and efficiency when properly configured.
4. Design your website
- Theme and design: When you use a CMS, you’ll have access to a wide choice of themes, designs, functions and more. We recommend you choose a theme that is aligned with your brand identity, and make sure the design is responsive (that it displays well on phone, tablet and computer).
- Site structure: Organize your site with clear navigation, effective title markup (H1, H2, H3, etc.), including essential pages such as home, about, services/products, blog, and contact.
5. Create quality content
- Text: Write clear, relevant content with SEO-optimized keywords. If you already have a website but it doesn’t seem to be bringing in customers, you can get your Free SEO audit with our smart tools by clicking here.
- Images and multimedia: We recommend that you use high-quality, web-optimized images to optimize your website’s loading speed.
6. Optimizing your website for search engines (SEO)
- Keywords: Keywords are your website’s workhorse. It’s important to understand your user’s search intent and integrate relevant keywords into your content.
- Meta tags: Use meta tags to improve the visibility of your pages. It’s important to set up an effective meta title and meta description to optimize your SERP in search engine results.
- Internal and external links: Improve navigation with internal links to establish a tree structure for your content, and increase your credibility with external links that refer back to your content.
7. Add essential features
- Contact forms: It’s essential that your visitors can contact you directly on your website. We recommend quick, simple and efficient contact forms. (N.B. It is very important today to properly configure the deliverability of e-mails sent from your website by configuring your SMTP and thus ensure that e-mails are well received by your potential customers – if you want to know more about how to improve e-mail deliverability click here).
- Share buttons on social networks: Social networks are essential to a good marketing and SEO strategy. Making it easy for your users to share your content on social networks is essential.
- Analysis: A website without analysis tools is like having a car without a dashboard. You’re driving along without knowing how fast you’re going, or if there’s a problem with your car. We recommend that you at least integrate the “Google Analytics” analysis tool into your website. Learn more about Google Analytics/GA4 in our article here.
- Compliance: In 2024, the confidentiality of personal and private data is more important than ever. When it comes to the law, PIPEDA (Canada) and Bill 25 (Quebec) become a priority when it comes to complying with your website, especially if you collect personal information such as first name, last name, telephone number, e-mail address, postal address, means of payment (online store), etc. We strongly advise you to integrate a cookie management and consent module (commonly known as “Cookies”).
8. Test and launch
- Test your site: Before publishing your website, we strongly recommend that you run compatibility tests on the various search engines (Google Chrome, FireFox, Safari, Internet Edge, etc.). It’s also essential to test your website’s display on different media (Mobile, Tablet, PC, Computer). If you’d like to find out more about how to test your website, click here.
- Launch: Launching your website can be a stressful time, which is why it’s important to keep a close eye on your positioning and the proper functioning of your website’s various functionalities, such as buttons, forms, pop-ups, etc. Once launched on the web, we advise you to promote your website on your social networks and other marketing media.
9. Ongoing maintenance
- Development environment: When creating a website, we advise you to develop it on a “Staging” environment, otherwise known as a development environment. This will allow you to test new features, update your website and make minor or major changes without putting your website at risk, as it’s online and users can visit it. To find out more about the staging environment, click here.
- Regular updates: It’s very important to keep your site up to date with the latest versions of software and plug-ins at all times to avoid security holes in your website and keep its performance at its best.
- Fresh content: A website is a bit like a car: if you don’t give it the fuel (content) to move forward, it will simply sit there. You need to add fresh content to your website on a regular basis, talking about topics that concern your field, an update in your services, a promotion, a corporate event, etc. All means are good to update your website and improve its SEO.
Ready to take the plunge?
If these steps seem complex, or if you’re short of time, why not delegate the creation of your website to experts in the field?
At WebPlify, we simplify the web for you by taking charge of all these stages, from design to maintenance, with a human and personalized approach to ensure a high-performance, search-engine optimized website that reflects your image.
Contact us today at info@webplify.ca or via our contact page.
What is SEO?
SEO, or Search Engine Optimization, is a term we hear everywhere nowadays, and one that can seem very complex. But what is it really? Let’s keep it simple. SEO is a set of techniques and practices used to improve the visibility and ranking of a website in the results of search engines such as Google Chrome, Safari, Firefox, Bing, etc. The main aim of SEO is to attract organic (non-paid) traffic to your website through the quality and relevance of your content.
Here are the main components of SEO :
1. On-Page SEO
On-Page SEO is essentially the optimization of the content and structure of your web page. Here are 3 key points to consider:
- Quality content: The creation of relevant, informative and engaging content is crucial, as search engines value and promote pages that respond precisely and completely to users’ search intentions.
- Keywords: Using keywords in the titles, meta tags, URLs and content of your website helps search engines understand what the page is about.
- HTML tags: Optimized page markup is essential to improve your website’s SEO (H1,H2 tag, meta tag, alt text, etc.).
2. Off-Page SEO
- Backlinks: Obtaining quality inbound links from other websites is essential to boosting your site’s authority and credibility. Search engines regard backlinks as votes of confidence.
- Content marketing: Publishing high-quality content on other platforms can attract backlinks and drive traffic to your site.
3. Technical SEO
- Loading speed: A site that loads quickly improves the user experience and is favored by search engines.
- Mobile Compatibility: With smartphone use on the rise, it’s crucial that your site is optimized for mobile devices.
- Site architecture: A clear, well-organized site structure facilitates indexing by search engines.
4. Local SEO
- Google My Business: Registering and optimizing your business on Google My Business improves your visibility in local searches.
- Online reviews: Encouraging customers to leave positive reviews can improve your ranking in local search results.
SEO Tools & Resources
- Google Analytics: Track your site’s traffic and analyze user behavior.
- Google Search Console: Monitor and maintain your site’s presence in Google search results.
- Keyword Research Tools: Like Ahrefs, SEMrush, and Google Keyword Planner to identify keywords relevant to your business.
Would you like to improve your SEO and make your website more effective? You can find out where you stand by carrying out a free, instant SEO audit of your website with our tools, click here.
You can also contact us today at info@webplify.ca or on our contact page to be put in touch with one of our SEO specialists.
Why carry out an SEO audit of your website?
It is crucial to carry out an SEO audit of your website for a number of reasons. It will help you improve your online presence, increase your visibility on search engines and attract more targeted traffic. The main reasons for carrying out an SEO audit are as follows:
1. Reveal technical problems
Indeed, an SEO audit allows us to identify and correct any technical errors that may be hindering the smooth running of your website. These include broken links, 404 error pages, incorrect redirection, unoptimized URLs and problems with site loading times. All these aspects are important to ensure a good user experience and improve your site’s ranking in search results (WebFX) (SpdLoad).
2. Improving content and structure
L’SEO audit analyzes the quality of your content and the structure of your web pages. It helps you identify sites with duplicate, thin or useless content, so you can make changes to make your content more relevant to those who will use it. What’s more, a well-structured site makes it easier for visitors to navigate, and easier for Google to index.
3. Optimize keywords
An SEO audit evaluates the effectiveness of your existing keywords and makes suggestions for new ones that could attract more traffic. You can adjust your strategy according to search trends and keyword performance to better meet user expectations and improve your positioning in projected search engine results (wix.com).
4. Competitive analysis
The SEO audit often includes a competitive analysis, which helps to understand their SEO strategies. This gives you a competitive edge by identifying opportunities and adapting your own plans to offer a better service than your competitors when a search is performed (SpdLoad).
5. Improve User Experience (UX)
One of many SEO techniques: fast loading and mobile compatibility are directly linked to user experience. The SEO audit helps to identify and resolve problems that may be hindering user satisfaction, thus helping to reduce bounce rates and increase time spent on the site (WebFX).
6. Performance monitoring and measurement
Finally, an SEO audit provides key performance indicators (KPIs) that enable you to measure the effectiveness of your SEO efforts. By regularly monitoring these indicators, you can see what’s working and adjust your strategy accordingly to achieve better results over time (Startups.co.uk).
Conclusion
In short, carrying out an SEO audit of your website is a crucial step in optimizing its performance, improving its search engine ranking and attracting quality traffic. This gives you an overview of your site’s health and provides you with practical recommendations for maximizing your online visibility.
Is your website not bringing you customers? Get your free SEO audit now!
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