Search Engine Optimization
SEO and SEA
Boost your online visibility
At WebPlify, we understand the importance of optimal visibility on search engines to attract qualified traffic and increase your conversions. Our SEO/SEA service is designed to propel your site to the top of search results, enabling you to capture the attention of your potential customers and outperform your competitors.
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Give visibility to your online presence
Customized SEO strategy
We develop strategies for search engine optimization (SEO) strategies tailored to your specific objectives and target market. Here's how we do it:
- Full audit: We carry out an in-depth audit of your website to identify its strengths and weaknesses. This includes analysis of technical performance, content and backlinks.
- Competitive analysis: We study your competitors to understand their SEO strategies and identify opportunities to outperform them.
- Setting objectives: Depending on your needs, we establish clear, measurable objectives, such as increasing organic traffic, improving conversion rates or moving up the rankings on specific keywords.
- Customized action plan: We draw up a detailed action plan including technical recommendations, content optimization and link building strategies.
On-Page and Off-Page Optimization
On-Page and Off-Page optimization are essential to an effective SEO strategy. Here's how we do it:
On-Page Optimization
- Content enhancement: We create and optimize high-quality, relevant content aligned with your users' search intentions. This includes the integration of strategic keywords, the creation of attractive meta tags and the optimization of titles and subtitles.
- Site structure: We improve the structure of your site to facilitate navigation and indexing by search engines. This includes optimizing URLs, setting H1 and H2 tags, and creating effective internal links.
- Technical performance: We optimize your site's loading speed, user experience (UX) and mobile compatibility to meet search engine requirements.
Off-Page Optimization
- Link Building: We develop a link building strategy to obtain quality backlinks from authoritative and relevant sites. This increases your site's authority and improves its ranking.
- Social networking presence: We maximize your visibility by strengthening your presence on social networks, encouraging the sharing of your content and the acquisition of natural backlinks.
- Reputation Management: We monitor and manage your online reputation, responding to reviews and encouraging positive testimonials to reinforce your credibility.
Keyword research
Keyword research is the foundation of any successful SEO/SEA strategy. This is our process:
- Opportunity identification: We use advanced tools to identify the most relevant and effective keywords for your industry. We analyze research volumes, competitiveness and research intentions.
- Keyword segmentation: We classify keywords into different categories (transactional, informational, navigational) to effectively target each stage of the customer journey.
- Content strategy: Based on the keywords identified, we develop a content strategy to meet your users' needs and optimize your site for the most important queries.
- Monitoring and adjustment: We monitor the performance of the chosen keywords and adjust the strategy according to market trends and the results obtained.
High-performance SEA campaigns
Pay-per-click (PPC) campaigns are essential for achieving fast, targeted results. This is our approach:
- Goal analysis: We start by understanding your business goals and budget to develop an effective SEA strategy.
- Campaign creation: We design advertising campaigns on Google Ads and other platforms, writing attractive ads and selecting the most relevant keywords.
- Continuous optimization: We constantly monitor the performance of your campaigns, adjusting bids, ads and keywords to maximize return on investment (ROI).
- Reporting and analysis: We provide detailed reports on the performance of your campaigns, with recommendations for continuous improvement.
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Analysis and Audit
We start with a complete analysis of your site and a detailed SEO audit. This step enables us to identify strengths and areas for improvement, as well as to understand the competitive landscape in your sector.
Strategy and Planning
Based on the audit, we draw up a customized SEO/SEA strategy. We define objectives, target keywords and actions to be taken. This phase also includes planning your paid advertising campaigns for maximum effectiveness.
Implementation and Optimization
We implement the actions defined in the strategy, optimizing every aspect of your site for SEO and launching your SEA campaigns. Our experts closely monitor performance and continuously adjust tactics to ensure optimum results.
Monitoring and reporting
We offer regular follow-up and detailed reports to measure the effectiveness of our actions. You'll receive clear analyses and recommendations for further improving your online visibility and performance. We remain at your side to adjust and optimize your strategy according to market trends and the results obtained.
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