Net Toiture
Net Toiture is a roofing company renowned for its expertise and high-quality services. It offers a complete range of roofing services, including installation, repair and maintenance, with a strong emphasis on sustainability and customer satisfaction.
Services :
Key steps :
Benchmarking, Design, Development, UX, SEO
Project objective
The aim of this project was to create and optimize the website of Net Toiture, a company specializing in roofing. We designed the website structure and optimized every element to increase conversions and deliver a smooth, efficient user experience.
Approach and Implementation
1. Initial meeting and understanding needs :
We started with a detailed meeting with the Net Toiture team to understand their objectives and the specific needs of their new website. They wanted a website that reflected their expertise and was optimized to convert visitors into potential customers.
2. Market analysis and benchmarking
Next, we carried out an in-depth market analysis to identify current website trends in the roofing sector. We also studied the websites of Net Toiture’s main competitors to identify best practices and areas for improvement.
3. Creating the Site Structure
Based on the information gathered, our team worked on creating the structure of the website. We have designed a clear and intuitive architecture to facilitate navigation and access to essential information.
- Engaging home: An attractive home page presenting key services and the benefits of choosing Net Toiture.
- Service pages: Pages dedicated to each service offered (installation, repair, maintenance), with detailed descriptions and clear calls to action.
- Portfolio: A section presenting projects completed by Net Toiture, with before-and-after photos and customer testimonials.
- Contact Facile: A simple and accessible contact page, with a quote request form and essential contact information.
4. Optimizing the User Experience (UX)
We have implemented a number of improvements to optimize the user experience:
- Responsive design: A fully responsive design to guarantee an optimal user experience on all devices, including mobiles and tablets.
- Simplified navigation: Intuitive navigation with drop-down menus and internal links for improved accessibility.
- Quality Visuals: Use of high-quality visuals to highlight Net Toiture’s projects and services.
5. SEO optimization
To improve Net Toiture’s visibility on search engines, we have optimized the site for SEO:
- Targeted keywords: Integration of relevant keywords in service descriptions, meta tags and site content.
- On-Page Optimization: Improved title tags, descriptions, images and internal links for better search engine rankings.
- Content Creation: Production of relevant and engaging blog content to attract and inform potential customers.
6. Tests and adjustments
After implementing the changes, we carried out user tests to gather feedback and make any necessary adjustments. We monitored site performance using analysis tools to ensure that objectives were met.
Final result
Net Toiture’s new website features an intuitive user interface, simplified navigation and enhanced SEO optimization. Reduced loading times and a simplified quote request process contributed to a better user experience and increased conversions.
Project manager
Antoine G.
"Working with the WebPlify team has been a great experience. Their creativity and attention to detail exceeded our expectations. The new logo perfectly reflects our vision and mission. We can't wait to unveil it to our customers and partners."
