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Is your company lost in the vastness of Google, invisible to your potential customers? This is your roadmap for improving your visibility over the long term, by combining natural search engine optimization, local search engine optimization and a well-calibrated Google Business Profile. Let’s take a look at how to make your online presence more attractive, so as to capture the interest of Internet users looking for your products or services. But be careful: the key to effectiveness lies in a balanced mix of these different levers. Optimize your Google Business listing for local visibility Creating and managing a Google Business profile To boost your local Google visibility, we start by setting up your Google Business profile. This is essential if you want to appear in Google’s local results, including Maps, which highlight nearby establishments. You can create your profile directly via Google by following the validation steps. It’s important to provide complete and accurate information: verified physical address, actual working hours, contact details and categories of activity. A well-crafted description incorporating relevant local terms enhances the profile’s effectiveness. And let’s not forget the impact of professional photos showing your products, services or premises – a decisive factor in capturing the attention of Internet users. Advanced optimization strategies The reliability of the data you provide has a direct impact on your positioning on Google Maps and in location-based searches. Errors in coordinates can alter the user experience and your credibility with the search engine. Let’s take a look at some concrete ways to improve your local presence. Stimulate customer reviews: Invite your regular customers to share their feedback via the direct link on your listing. These reviews significantly boost your visibility on maps and search engines. Handle feedback with professionalism: systematically respond to reviews, whether positive or negative. This interaction shows your involvement while consolidating your local SEO thanks to enriched textual content. Enrich practical details: meticulously complete each section of your listing – service specifics, atypical time slots, links to your website. These details help Google to better understand your business. Use Publications regularly: Share news and promotions via this integrated tool. A weekly publication keeps your profile active and visible to searchers. Focus on visuals: Choose high-resolution images that reflect the atmosphere of your company. Photos of your team in action, for example, are an excellent way of connecting with customers. Multimedia content integration For small businesses, geolocation referencing is often the most effective way of developing business on the Internet. France Num offers useful resources for mastering these aspects. Focus on visuals that tell your company story: manufacturing processes, team presentations, or product presentations. Internet users particularly appreciate short videos showing your concrete achievements. As for Google reviews, they play a key role in your digital reputation. Google reviews play a key role in your digital reputation – 88% of consumers consult these reviews before visiting an establishment. In conclusion, don’t underestimate the impact of a well-optimized listing on Maps and the search engine. With regular updates and careful monitoring of interactions, you’ll transform this profile into a real ally for your local development. How to be visible on Google in just a few simple steps Here are the essential steps for indexing your website on Google and improving its visibility in search results: 1. Check that your site is accessible to Google Make sure your site is not blocked by the robots.txt file. Check that your pages do not contain any meta tags noindex. 2. Create a Google Search Console account Connect to Google Search Console. Add your website and validate its ownership (via DNS, HTML, or HTML tag). 3. Submit your XML sitemap to Google Create an XML sitemap (with Yoast SEO or Rank Math on WordPress, or via an external generator). Submit this sitemap directly to Google Search Console (Sitemaps > Ajouter un nouveau sitemap). 4. Check the indexing of your pages Use the URL inspection tool in Google Search Console to check that your pages are correctly indexed (Inspection d'URL > Saisir ton URL > Demander une indexation). 5. Optimize your site for search engine optimization (SEO) Use relevant keywords in your titles, descriptions, URLs and content. Take care of your on-page referencing (H1 and H2 tags, ALT attributes for images). Improve the loading speed of your website. Make sure you have good ergonomics and a responsive (mobile-friendly) design. 6. Create regular, relevant content Write unique, relevant and regularly updated content. Offer useful content that answers your target visitors’ questions. 7. Get quality backlinks Seek partnerships or create guest content on other relevant sites. Register your site on reliable directories (relevant to your niche or local). 8. Develop your local visibility (local SEO) Create and optimize your Google My Business (GMB) listing. Encourage your customers to leave positive GMB reviews. Register with relevant local directories. 9. Monitor and analyze your performance Use Google Search Console to track your site’s performance. Complete with Google Analytics to analyze visitor behavior and improve your strategy. 10. Be patient and regular Indexing and improving visibility on Google takes time, perseverance and regularity. If you follow these steps, you’ll significantly increase your chances of being visible and successful on Google! Mastering the basics of natural referencing On-page technical improvements To strengthen your presence on Google, it’s essential to understand the mechanics of SEO. Let’s start with internal technical adjustments, which involve adapting your site’s key elements for search engines. Comparison of Essential SEO Tags tag Definition and importance Good Practices (2025) Title HTML element defining the title of a web page. Determines positioning in search engines. Create a unique title for each page Place strategic keywords at the beginning Recommended length: 50-60 characters Focus on descriptive clarity Meta Description Summary that appears below the title in search results. Influences click-through rate. Write catchy, unique copy Direct, informative language Integrate a discreet incentive Stay within 150-160 characters Alt tag Text description of images. Promotes accessibility and indexing. Precise description of the visual Use relevant terms sparingly Avoid redundant formulations