Don’t make these mistakes when creating a website in 2024!

Creating a website is essential for any business. Here are the key steps to success:

• Template selection: Choose customizable templates from Wix, e-monsite, SiteW, Squarespace and Hostinger.
• Planning: Define objectives, target audience and key features.
• SEO optimization: Integrate relevant keywords and improve content quality.
• Publication: Use marketing tools to promote your site (emailing, social networks).

Explore free trials to choose the best platform and maximize your online success. Website creation is a crucial step for any company wishing to optimize its online presence. Not only does it enable you to promote your products and services, it also reinforces your brand’s credibility and visibility. A number of tools and platforms have emerged to facilitate this process, without requiring any particular technical skills. In this text, we explore the best practices and tips for a successful website project in 2024.

Website templates designed to make you stand out from the crowd

When you set out to create your website, the choice of template is crucial. Well-designed templates can help you stand out from the competition and deliver an optimal user experience. Modern platforms such as Wix, e-monsite, SiteW, Squarespace and Hostinger offer a wide range of customizable templates. These templates meet the varied needs of users, whether they’re entrepreneurs, artists, bloggers or merchants. Wix stands out for its intuitive drag-and-drop interface and adaptable templates. In addition to standard templates, Wix offers features such as e-commerce, booking and blogging. 24-hour support ensures ongoing assistance, which is essential for beginners. e-monsite offers a variety of templates suitable for different activities, such as businesses, associations, online stores and bed & breakfasts. The intuitive administration space, integrated SEO tools and free hosting make it an attractive solution. SiteW targets small and medium-sized businesses with aesthetic, functional templates. The emphasis is on security, with hosting in France. Features include SEO and integration of third-party services, important for online visibility. Squarespace is renowned for its designer templates, well suited to creative projects. The all-in-one tool also facilitates e-commerce, blog and SEO management, delivering a consistent experience. Hostinger integrates artificial intelligence tools to support rapid website creation. Customizable templates and e-commerce features add undeniable value. With a free domain name included in annual plans, this platform is complete and accessible. It’s advisable to take the time to test different templates before making a final choice. Selecting the perfect template should match your brand identity and the expectations of your target audience.

How do I create a website?

Creating a website may seem a complex task, but by following a few simple steps, you can simplify the process and achieve professional results.

Planning your site

The first step is to plan your site. Determine your objectives, define your target audience, and list the features you need. Good planning includes :

• Definition of main objectives (e-commerce, blog, showcase, etc.)
• Identification of key pages (Home, About, Services, etc.)
• Creating a clear, intuitive tree structure

Selecting and customizing templates

Once you’ve made your plans, choose a template to suit your project. All the platforms mentioned above offer limited customization options without the need for coding. Customize colors, fonts and images to reflect your brand. Add specific functionalities such as forms, galleries and call-to-action (CTA) buttons.

Seo optimization

Search engine optimization (SEO) is vital to ensuring that your site is easily found by your target audience. Here are a few SEO best practices:

• Choosing relevant keywords and integrating them into titles, meta tags and content
• Creating quality content that meets your audience’s expectations
• Image optimization (size and alt tags) and use of internal and external links

Site publication and promotion

Once your site has been optimized, publish it. Use integrated marketing tools to promote your site:

• Email marketing campaigns
• Posts and advertising on social networks
• AI-based advertising solutions

Start your free trial and create your website now

Getting started on a website creation platform is more affordable than ever, thanks to free trials and free options. However, your website may not perform as well as one customized to your image and optimized for your market. We invite you to explore different platforms to find the right one for your project.

Free trials and free options

Most platforms offer a free trial period:

• Wix: test the features with the free version
• Squarespace: 14-day free trial
• Hostinger: trial period includes AI tools

These trials will help you understand the interface and features before you commit yourself.

Additional plans and costs

In addition to free trials, paid plans are available for advanced features such as :

• Remove ads
• More storage and bandwidth
• Advanced hosting services

Platform	Free trial	Premium features
Wix	Yes	E-commerce, Reservation, 24h/24 Assistance
Squarespace	14 days	Designer templates, SEO tools
Hostinger	Yes	Free domain name, AI-generated content

To benefit from all the advanced features, compare plans to choose the one that best suits your specific needs.

Free website creation help

Assistance and educational resources are crucial to the successful creation of a website, especially for the uninitiated.

24/7 support

All the platforms mentioned offer 24/7 customer support. This includes:

• Live chat
• Email support
• Free tutorials

Educational resources

To familiarize yourself with site creation tools and techniques, take advantage of the following resources:

• Webinars
• Help videos
• Detailed guides

As a specialist in SEO and web design, I’ve often advised my clients to take advantage of these resources to optimize their learning and implementation. For example, some of them have succeeded in significantly increasing their traffic thanks to SEO tutorials. These free aids enable you to master the tool and gain independence.

Natural referencing on google

Finally, optimizing your site for search engines is essential to attracting quality traffic.

Integrated seo tools

Most website creation platforms integrate SEO tools. This allows you to work on :

• Meta tags
• URLs
• Titles

Advanced seo techniques

In addition to the built-in tools, consider the following techniques to improve your site’s SEO:

• In-depth keyword research
• Creating quality content
• Creating backlinks

By adopting these practices, you’ll increase your site’s visibility on Google and improve your page rankings. For any ambitious company, creating a website is an essential step. By choosing the right platforms and following proven strategies, you can launch a high-performance, visible site. Take the time to explore the different options, get trained and keep up to date with SEO practices. Online success requires constant effort, but the results are worth the effort. If you’d like to delegate the creation of your website and get professional, engaging and effective results, contact us by clicking here.